Back in 2015, I began my journey in marketing by helping a friend run his home-based SEO agency. What started as a simple favor quickly became a fascination. I started learning SEO on my own and began taking on side hustles—auditing websites and recommending SEO improvements—while pursuing my postgraduate studies.

In 2019, I moved to Dubai to work as a microbiologist. But marketing never really left my mind. I took on part-time gigs at a social media agency in Dubai and slowly realized that this field was where I truly thrived. So, I made a bold decision—to leave my career in microbiology and pursue marketing full time.

I joined a local chocolate brand, VOCCA, as a marketing specialist and also enrolled in a filmmaking course to sharpen my content creation skills. I started freelancing as a videographer—shooting video portraits for models and creating social media content for businesses. That’s when I truly saw the power of combining creativity with marketing strategy. Whether it was organic content, a brand awareness campaign, or a lead generation ad, I was able to consistently hook the audience and deliver results.